Just How Influential

Blogs, street style, emerging art movements and rapidly changing music genres: with the myriad of real-time references influencing fashion today, do mainstream trends really still exist? Or is each brand/retailer able to identify and cater for the demands of their own unique customer base?

We looked at data on last month’s ‚Top Movers‘ (as defined by quick sell-through, no discounting and subsequent restocks) from 11 global online retailers across a diverse spread of price points. They were: Topshop, H&M, Urban Outfitters, Net-a-Porter, Bloomingdales, Forever21, Neiman Marcus, Zara, Shopbop, ASOS and Anthropologie.

Selecting the 10 quickest selling garments across all clothing categories gives a compelling insight into which trends each retailer has invested in and how their customer is responding. Comparing top 10 garments across the different retailers then gives a fascinating picture of what is going on in the industry.

And what you can very quickly see from the data is that trends are not just alive, they’re seemingly immortal.

 

Blogs, street style, emerging art movements and rapidly changing music genres: with the myriad of real-time references influencing fashion today, do mainstream trends really still exist? Or is each brand/retailer able to identify and cater for the demands of their own unique customer base?

We looked at data on last month’s ‚Top Movers‘ (as defined by quick sell-through, no discounting and subsequent restocks) from 11 global online retailers across a diverse spread of price points. They were: Topshop, H&M, Urban Outfitters, Net-a-Porter, Bloomingdales, Forever21, Neiman Marcus, Zara, Shopbop, ASOS and Anthropologie.

Selecting the 10 quickest selling garments across all clothing categories gives a compelling insight into which trends each retailer has invested in and how their customer is responding. Comparing top 10 garments across the different retailers then gives a fascinating picture of what is going on in the industry. And what you can very quickly see from the data is that trends are not just alive, they’re seemingly immortal.

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